When selling yourself goes wrong

As the recession bites harder, there are more so called 'experts' advising on how to make money on the internet.

Some of these people do know what they are doing, but the vast majority are just selling products in what is called MLM, but what most of us think of as pyramid type selling. Each level of person gaining money from the money paid by the next level down paying for the privilege of selling to the next layer down.

I don't worry too much about typos in this blog as it isn't an important issue. Though I do try and keep errors to a minimum. However if I were selling from this blog, then I would ensure it was error free, particularly if I were selling a product purporting to help people improve their copy writing skills. I am not talking here of American against English spelling, I am referring to plain and simple typos.

A great example of this can be found on a site in which the person involved refers to himself as...

'Acclaimed marketer, preparing to reveal breakthrough wordsmithing strategies for perfecting print persuasion...'

Whatever that may mean.

Aside from wordsmithing he manages the following great illustrations of how not to write, when he is in fact trying to persuade you that he has the solution to writing copy.

'Who Else Wants To See Your Conversions and Profits Maximized...'

I guess he means who else wants to see 'their' conversions....

'The words on your pages, the words in your emails, the words that are spoken in your audios, videos and during live presentations.

The sentence above conveys nothing and may as well be a shopping list.

'Emotions are frequently triggered by the subsconcious mind’s processing...'

An example of lazy spell checking the word he was seeking was 'subconscious'

The page is littered with grammatical and typographic errors and unfortunately, he will probably get away with this junk.

The web has some great people on it, it also has some who really would be better off letting others do the typing.

If you still feel these 'breakthough wordsmithing strategies' could be of some help, just copy and paste the url (I could link it but I feel slightly cleaner by not doing so) http://www.michaelmillman.com/IMNW-special.html


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