Has google become too clever?

Less an irritation than my usual posts, rather a simple question. Has google lost sight of the user?

Personally I am a google fan and welcome areas such as Wave, Android, Squared, Analytics, [show options], gmail, pages, wheel, blogger, maps, earth, etc. etc, etc. but there is a not so glamorous side, which includes the cookie which sits on your computer unless you opt-out, the new google 'wiki'. Neither the glamour nor the darkness are really the purpose of the post. Who uses al

Image representing Google as depicted in Crunc...Image via CrunchBase

l this stuff and why is Google constantly releasing more and more?

While I don't consider myself a geek (well perhaps I am a bit geeky as I live on the computer and am an alpha tester by 'index finger reflex' - that well known medical condition) I like to try out all this stuff, I work with most of it and I use a lot of it, which is great for me as a user of google services. Google docs, makes my life easy, igoogle makes my home page useful, google reader keeps me up to date, but really who uses this.

In conversation with 'normal' users of the web, there is little comprehension or interest that a google search can be in "" with a +, with a -, with a square 10 page view 100 page view, news, blogs etc. etc. etc.

Google works because it retrieves what people want easily, their little 'darkside' moves are hidden, their added value is hidden. I am of the opinion that those who support Google are those of a Geek disposition, each process adds revenue to Google for sure, as we the geeks find ways to optimise, utilise, advertise the medium of communication we select, but does the average user really know that Google Earth and Google Maps are different products showing different things? The answer is by a short straw poll, absolutely not. I had a recent conversation with someone who constantly talked of google earrth, but was referring to google maps.

Does that confusion matter? No, of course it doesn't, Google was mentioned and from the Google perspective, that is all that mattered.

Who actually subscribes to the Google blog? Lonely hand raised over here.

I am not whinging about google as I like much of what they do, but on speaking to casual internet users, google remains the box you type in your search term and perhaps a gmail account, but not much else. Google marketing needs to get its ass in gear, there is a whole world aside from the geeks.

Nowun Till, brought to you by another Google product - Blogspot

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